Why Evergreen?

There are literally thousands of species of evergreen plants, and they range from small grasses to medium floral bushes to conifer trees more than 150 feet tall. Evergreens are diverse in color, taking on nature’s shades of green, yellow, orange, red, purple, and blue. While deciduous plants are beautiful in their own way, serving as nature’s calendar, evergreens are dependable, sturdy, constant. Some have deep roots and some are shallow and wide. Most of them undergo seasonal changes, but they never stand naked in the winter.

That’s how I think people and businesses should be. They adapt to their environment and change with the seasons, but they consistently stand and face what comes. They are beautiful in all seasons.

Too many business owners build their business to survive in certain circumstances, but when those circumstances change, or the world changes, or they themselves change, they don’t know how to grow anymore. If that’s how you roll, we’re probably not a great fit for each other. But if you want to weather what comes, taking whatever form and size and color befits your business, I’m here for you.

I truly believe that one of the best strengtheners for any business is to have good, clean, current books. How can you make decisions about the future if you don’t have a good working knowledge about the past? How can you plan if the numbers on your page are just a smattering of symbols that don’t mean anything to you? Do you truly understand the financial position of your business? Could you go on Shark Tank and answer all the questions they like to ask their entrepreneurs? Are those metrics available to you?

Did you take time to get good at what you do, to learn your craft, to become an expert in your field? So did I. Most business owners should not do their own bookkeeping because they don’t know what they don’t know. Just as you wouldn’t drive over a bridge that I designed because I’m not an engineer, why would you rely on financial information compiled by someone with no training in accounting? Furthermore, why would you take time away from developing and operating your business when you can (and should) outsource professional tasks to professionals?

With a master’s degree in accounting, several years of experience, and wisdom that is both innate and developed, you can trust me to care for your business like I care for my own. I won’t care more than you do, but my work and your business matter to me. Let me be good at what I do so that you can be good at what you do. I’m rooting for you!